Non-verbal communication core study- Yuki et al 2007

Created by: Izzyburton67
Created on: 26-01-16 19:45

Aim

To investigate cultural differences in using eyes and mouth as cues to recognize emotions in Japan and America.

1 of 5

Procedure

Cross cultural research. American students from Ohio and Japanise students were shown a questionnaire showing emoticons and asked to rate how happy sad they look.

2 of 5

Findings

Two cultures responded differently to the emoticons. The Japanese gave higher ratings to the face with happy eyes , the Americans gave higher ratings for faces with happy mouths. The results show cultural difference in how emotions are expressed.

3 of 5

Criticisms 1

Research lacked ecological validity. Use of emoticons as appose to real life faces. He repeated a the study with photos and got similar results. Artificial conditions may have made participants react differently.

4 of 5

Criticism 2

Sample not representative as they were all students and findings cannot be generalized. using emoticons was a complex process for recognizing facial expressions.

5 of 5

Other cards in this set

Card 2

Front

Cross cultural research. American students from Ohio and Japanise students were shown a questionnaire showing emoticons and asked to rate how happy sad they look.

Back

Procedure

Card 3

Front

Back

Card 4

Front

Back

Card 5

Front

Sample not representative as they were all students and findings cannot be generalized. using emoticons was a complex process for recognizing facial expressions.

Get Revising

Non-verbal communication core study- Yuki et al 2007