Non-verbal communication core study- Yuki et al 2007

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Aim
To investigate cultural differences in using eyes and mouth as cues to recognize emotions in Japan and America.
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Procedure
Cross cultural research. American students from Ohio and Japanise students were shown a questionnaire showing emoticons and asked to rate how happy sad they look.
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Findings
Two cultures responded differently to the emoticons. The Japanese gave higher ratings to the face with happy eyes , the Americans gave higher ratings for faces with happy mouths. The results show cultural difference in how emotions are expressed.
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Criticisms 1
Research lacked ecological validity. Use of emoticons as appose to real life faces. He repeated a the study with photos and got similar results. Artificial conditions may have made participants react differently.
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Criticism 2
Sample not representative as they were all students and findings cannot be generalized. using emoticons was a complex process for recognizing facial expressions.
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Other cards in this set

Card 2

Front

Cross cultural research. American students from Ohio and Japanise students were shown a questionnaire showing emoticons and asked to rate how happy sad they look.

Back

Procedure

Card 3

Front

Two cultures responded differently to the emoticons. The Japanese gave higher ratings to the face with happy eyes , the Americans gave higher ratings for faces with happy mouths. The results show cultural difference in how emotions are expressed.

Back

Preview of the back of card 3

Card 4

Front

Research lacked ecological validity. Use of emoticons as appose to real life faces. He repeated a the study with photos and got similar results. Artificial conditions may have made participants react differently.

Back

Preview of the back of card 4

Card 5

Front

Sample not representative as they were all students and findings cannot be generalized. using emoticons was a complex process for recognizing facial expressions.

Back

Preview of the back of card 5

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