Nemeth and Wachtler - Minority influence

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  • Created by: Steff06
  • Created on: 21-05-16 09:59
Describe the experiment Moscovici carried out to test minority influence.
Groups of 4 naive, 2 stooges. Asked to make colour predictions about slides that were blue. In the 1st condition the stooges said they were green. 2nd condition = two thirds of stooges said green. 3rd condition = stooges were inconsistent. 32% in 1st
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What is it believed to be about the minority which is persuasive?
Moscovici believes it is the consistency of the minority which is persuasive.
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Why does consistency affect conformity?
Consistency creates impression of certainty and confidence. So people were persuaded to see green instead of blue.
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What was the aim of Nemeth and Wachtler's research?
To investigate the influence of perceived autonomy and consistency on minority influence.
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Describe the methodology of the study
A laboratory experiment using a mock trial.
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Who were the participants in Nemeth and Wachtler's study?
Groups of 5 participants (one stooge) drawn from an adult sample of students.
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Describe the procedure of the research
Group of 5 deliberate on amount of compensation due for a victim of an injury. After hearing facts, everyone makes an individual verdict and are taken to another room.
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What happens after they are taken to another room?
There is a rectangular table with 2 seats at either end of table and one at head of table.
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What happens in half of the groups?
Participants are asked to sit at the table with the confederate or stooge choosing the seat at the head or top of the table.
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What happened in the other half of groups?
The experimenter tells everyone where to sit.
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After the participants are seated, what do they do?
Deliberate on the case and during the discussion the confederate consistently adopts a deviant position.
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What does the confederate suggest as compensation?
Suggests a figure of $3000 in compensation instead of $10,000-$25,000 which was the views of the rest.
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What were the results of Nemeth and Wachtler's study?
Confederate exerts influence when he is consistent and perceived as autonomous as he has chosen his seat.
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What were the results found when the participants were seated by the experimenter?
The confederate has little influence. When he has been influential, this effect continues into a second case.
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What is he seen as when sat at the head of the table?
He is seen as more consistent and confident.
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Discuss these findings.
Interesting repercussions for the jury room where people sit around a long table.
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Card 2

Front

What is it believed to be about the minority which is persuasive?

Back

Moscovici believes it is the consistency of the minority which is persuasive.

Card 3

Front

Why does consistency affect conformity?

Back

Preview of the front of card 3

Card 4

Front

What was the aim of Nemeth and Wachtler's research?

Back

Preview of the front of card 4

Card 5

Front

Describe the methodology of the study

Back

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