Responsibilities: • Identify performance opportunities • Promote venues and artists • Secure finance for events – funding applications • manage budgets • (sometimes) organise insurance and safety
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Marketing agency
Responsibilities: • Develop marketing strategies • Create marketing material – posters, flyers • Organise the distribution of marketing material – where posters are placed etc. • Manage social network and online sites.
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Music journalist/ blogger
Responsibilities: • Create a buzz about certain events or artists • Give an informed account on events or artists for publications like newspapers • Promote events happening in the near future.
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Funding applications
It is the job of the promoter to source the finance to put on events or support an artist. You normally have to apply for this from associations like • Business – sponsored by a business.
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Marketing techniques
• Social media sites – Twitter/Facebook • Online sites – banners on websites/ music streaming sites • Posters and Flyers • Radio • Newspaper articles and adverts • TV and Radio exposure – interviews, music used in an advert. •Merchandise
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Brand
The Nike Logo is immediately recognisable and therefore is a good form of marketing. Artists are also becoming to adopt this approach either with a logo (one direction or ACDC), by their image (think Lady Gaga and her crazy costumes)
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Marketing Journey #1 Market Research
Primary Research Surveys Checking online to see what is popular. Secondary Research Looking at company records to see previous success or failures.
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Marketing Journey #2 Development of Marketing Strategy
• Analysis of product • Identifying selling points • Identifying target audience • Deciding on best marketing techniques
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Marketing Journey #3 Marketing Campaign
•Design and distribution of marketing materials. • Monitoring – sales, youtube hits, comments online. • Evaluation of success – buzz, comments on social media, sales, trends.
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Why use a marketing company?
pro • They are experts- they understand marketing strategies.• They have contacts – they will know someone who can make posters or is in the TV business. Cons • They take a proportion of your earnings. • They have control over the marketing
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Sales Assistant
As a sales assistant, it is important that they know all of products in the shops so that they can give advice to customers.It is also the job of people working in retail to create a buzz about products.
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Logistics Manager
manage the movements of goods.The most important job of the Logistics Manager is to make sure that the whole process is efficient as artists need their products to be with the retailers to make any money.
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Music Journalist #1
The first type tends to do reviews on concerts or music releases
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Music Journalist #2
whereas the second type does more in depth research into artists or issues in the music industry.
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music journalist
Both types of journalists will have their work published either in a newspaper, magazine, online or in a blog. There are less rules governing journalists if they publish online which is why blogs are website reviews are becoming more popular.
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TV and radio producers
TV and radio producers are responsible for selecting the content for the programmes and the relevant websites and mobile platforms. The producers are involved in every aspect of the process. producers create opportunities for artist’s work
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Software programmer/app developer
Software programmers and app developers help the music industry by creating software. They may create software to help audio recording i.e creating programmes like Garageband, Logic Pro .
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Other cards in this set
Card 2
Front
Responsibilities: • Develop marketing strategies • Create marketing material – posters, flyers • Organise the distribution of marketing material – where posters are placed etc. • Manage social network and online sites.
Back
Marketing agency
Card 3
Front
Responsibilities: • Create a buzz about certain events or artists • Give an informed account on events or artists for publications like newspapers • Promote events happening in the near future.
Back
Card 4
Front
It is the job of the promoter to source the finance to put on events or support an artist. You normally have to apply for this from associations like • Business – sponsored by a business.
Back
Card 5
Front
• Social media sites – Twitter/Facebook • Online sites – banners on websites/ music streaming sites • Posters and Flyers • Radio • Newspaper articles and adverts • TV and Radio exposure – interviews, music used in an advert. •Merchandise
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