Multi Store Model of Memory

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1. Which two ways is information encoded into short term memory?

  • Acoustically and Semantically
  • Semantically and Structurally
  • Visually and Acoustically
  • Visually and Semantically
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2. What is the duration of short term memory

  • 15-20 seconds
  • A fraction of a second
  • A few minutes
  • A lifetime

3. What is the capacity of long term memory?

  • 7+/-2 items
  • Unlimited
  • A fraction

4. What is the FIFO principle?

  • Information is not encoded and is lost so new information takes its place
  • Information is paid attention to
  • Information is passed into the next memory store
  • Information is retrieved from a memory store

5. What is the duration of long term memory?

  • A fraction of a second
  • A lifetime
  • A few minutes
  • 15-20 seconds


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