Stores information from environmental output
Iconic memory (visual)
Echoic memory (acoustic)
If attention is paid to it - encoded into STM
1 of 5
Short-term Memory
Encode acoustically in STM
STM capacity - 7 items +/- 2
To prevent decay - info must be rehearsed (maintenance rehearsal)
2 of 5
Long-term Memory
Encoded semantically in LTM
LTM capacity - unlimited
Lasts for a lifetime
3 of 5
Strengths
case studies - KF, amnesia patient, could not store information in STM but could store info in LTM
help improve amnesia - if STM is affected, it can be improved by changing encoding strategies from acoustic to visual
4 of 5
Weaknesses
Overlysimplified : unlikely for rehearsal to be the interaction between STM and LTM (e.g. rehearsing notes - still forgotten; not rehearsing swimming - remembered)
Low in testability - multi-store model assumed LTM capacity is unlimited; this is not a phy
5 of 5
Other cards in this set
Card 2
Front
Short-term Memory
Back
Encode acoustically in STM
STM capacity - 7 items +/- 2
To prevent decay - info must be rehearsed (maintenance rehearsal)
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