Minority influence and social change 0.0 / 5 ? PsychologySocial InfluenceA2/A-levelAQA Created by: Kirstyangel23Created on: 17-05-22 15:21 What are the major factors influencing effectiveness of minority 1) Consistency 2) Relevance 3) Commitment 4) Flexibility 5) Style of thinking 6) Identification 1 of 14 What is consistency and who established it Diachronic (message stays the same over time) Synchronic (consistency between members) – MOSCOVICI ET AL 2 of 14 Who studied Flexibility NEMETH 3 of 14 Who studied style of thinking SMITH ET AL 4 of 14 Who studied identification MASS ET AL 5 of 14 Status and credibility was established by HOVLAND AND WEISS 6 of 14 what are the factors of status and credibility 1) Personality 2) fear arousal 3) Levels of education 4) Group discussions 7 of 14 who investigated personality BARON AND BYRNE 8 of 14 What is fear arousal and who researched this (2 points) degree of fear involved (drink driving campaigns ect) JANIS AND FESHBACH degree message clear and logically spelled out or left implicit MCGUIRE 9 of 14 Who investigated the levels of education HOVLAND 10 of 14 How does group discussions apply to status and credibility SI relies on strength of influence, Status of the influence and the immediacy of influence 11 of 14 What is the definition of Social change and who was it established by the process by which society changes beliefs, attitudes and behaviours to create new social norms HEWSTONE & MARTIN 12 of 14 What is the snowball effect minority develops into the majority. 13 of 14 note for Social change Implications of social influence can be positive and negative. 14 of 14
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