Minority influence

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what is minority influence?
refers to a situation where one person or a small group of people influenced beliefs and behaviours of other people, the majority.
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what are the three factors influencing minority influence?
consistency, flexibility, commitment
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how does consistency influence minority influence?
the same message overtime makes people rethink their views.
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what is synchronic consistency?
the same message to members of the group
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what is dicrotic consistency?
same message over time
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how does commitment influence minority influence?
shows you are passionate and committed to cause enough to put yourself at risk.
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what is the augmentation principle?
getting the majoritys attention by making them question their views.
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how does flexibility influence minority influence?
acceptance of other views makes people more likely to listen, leading to snowball effect
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what is the snowball effect?
​A situation in which something increases in size or importance at a faster rate:
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how does flexibility influence minority influence?
acceptance of other views makes people more likely to listen, causing snowball effect.
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what is the snowball effect?
​A situation in which something increases in size or importance at a faster rate:
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Card 2

Front

what are the three factors influencing minority influence?

Back

consistency, flexibility, commitment

Card 3

Front

how does consistency influence minority influence?

Back

Preview of the front of card 3

Card 4

Front

what is synchronic consistency?

Back

Preview of the front of card 4

Card 5

Front

what is dicrotic consistency?

Back

Preview of the front of card 5
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