It is when a member of a minority group, like an individual, influences a majority to accept the minority's beliefs or behaviour.
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Who conducted a key study on this and when?
Moscovici, 1969
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Briefly outline the procedure of the study
Put into groups of 4 participants and 2 confederates. BLUE SLIDES! 'Consistent' variation-confederates answered green throughout,'inconsistent' variation - confederates said green 2/3 times. 'control' condition of 6 participants said blue throughout.
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Briefly outline the findings of this study
'Consistent'-8% participants said green. 'Inconsistent' showed little influence
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What are the three characteristics of the minority influence conversion process?
Consistency, Commitment, Flexibility.
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How is consistency effective in minority influence?
You need stability, consistency, so people can reassess their thoughts and possibly change their opinion.
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Who conducted research to find this and when?
Nemeth, 2010
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What did Wood et al, 1994 carry out?
A meta-analysis of 97 studies on minority influence, and found minorities who were consistent were particularly influential.
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How is commitment effective in minority influence?
The more commitment given, the greater the influence.
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What researcher, and when, suggests flexibility is effective in minority influence?
Mugny, 1982 suggests being flexible in your approach, and not rigid can mean you are much more influential. Being rigid can be seen as dogmatic and narrow-minded.
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EVALUATION: Research support for Flexibility
Nemeth and Brilmayer, 1987.
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EVALUATION: Do we really process the minorities message more?
Mackie, 1987.
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Other cards in this set
Card 2
Front
Who conducted a key study on this and when?
Back
Moscovici, 1969
Card 3
Front
Briefly outline the procedure of the study
Back
Card 4
Front
Briefly outline the findings of this study
Back
Card 5
Front
What are the three characteristics of the minority influence conversion process?
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