Micro 4.6

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What are economies of scale?
The benefits that can arise as a firm increases its output, leading to reduced average total costs.
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What do economies of scale reflect?
Improvements in productive efficiency.
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How can economies of scale give a competitive advantage?
By enabling it to pass on lower prices to consumers and/or generating higher profits that can be re-invested or passed on to shareholders.
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What are internal economies of scale?
Those that come about as a result of the growth of the firm itself.
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What are 4 examples of internal economies of scale?
Financial, technical, marketing, managerial.
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What is the advantage of being a larger more reputable firm?
The more likely it is that banks and other lenders will deem it credit-worthy and a less risky recipient of loan funds.
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What are purchasing economies of scale?
Where larger firms can take advantage of bulk-buying discounts by exerting significant buying power.
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Why are technical economies of scale easier for large businesses?
They can afford the latest specialist capital equipment.
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How are marketing economies of scale easier for large businesses?
They can spread huge advertising budgets over a larger output, which gives them a competitive advantage.
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How are managerial economies of scale easier for large businesses?
High-profile CEOs, division of labour, specialist managers.
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When do external economies of scale occur?
When firms benefit from the growth of the industry in which they operate.
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When do diseconomies of scale occur?
When an increase in a firm’s output ceases to yield a reduction in average costs and begins to lead to an increase in average costs of production.
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What's the main source of diseconomies of scale?
Problems with managing large businesses.
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What are two examples of diseconomies of scale?
Coordination and control, and communication.
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How does coordination and control affect a business?
Bigger businesses can't monitor all resources and how they are deployed, increasing wastage and threatening quality.
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How does communication affect a business?
It can be difficult to communicate with all regional businesses in different time zone, leading to delays in action. 'Small fish in a big pond' theory.
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What is the minimum efficient scale of product?
The lowest level of output at which average total costs of production are minimised.
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How can achieving minimum efficient scale of product affect a market?
It acts as a barrier to entry for new competitors, leading to dominance of a small number of powerful firms.
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Other cards in this set

Card 2

Front

What do economies of scale reflect?

Back

Improvements in productive efficiency.

Card 3

Front

How can economies of scale give a competitive advantage?

Back

Preview of the front of card 3

Card 4

Front

What are internal economies of scale?

Back

Preview of the front of card 4

Card 5

Front

What are 4 examples of internal economies of scale?

Back

Preview of the front of card 5
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