Methods terms

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Primary data
Information gathered by the researcher during there research
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Secondary data
Information that already exists. It is material collected and published by other people
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Thematic analysis
His method looks for the motives and ideas that underline the documents e.g. a news broadcast may reflect the interest of powerful groups in society.
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Textual analysis
Involves a close look at the text of a document to see how it encourages a particular reading and creates a particular impression
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Observation
Involves the researcher watching a group’s behaviour in there usual setting
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Ethnography
Involves a researcher immersing them self into a group or culture
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Non participant observation
Involves the researcher being with a group but not being actively involved
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Participant observation
Involves the researcher becoming (as far as possible) a member of the group being studied
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Covert observation
Observation where the research is not openly acknowledged or displayed e.g they don’t know there being studied
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Over observation
Observation where the research is done or shown openly e.g. they know they are being studied
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Hawthorn effect
The alteration of behaviour by the subject of a studied due to their awareness of being observed
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Survey
The systematic collection of data from a large number of people
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Questionnaire
A list of questions , either on paper or online that individual answer
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pilot study
Small scale preliminary studied Which aims to investigate weather crucial components of a main study will be feasible
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Structured interviews
Pre-set format and questions. In a very structured interview there may be pre set answers. Its predictable and therefore easer to measure respondents
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Unstructured interview
No pre-set questions or answers. Researcher may have themes to talk around and will probe beyond answers given. (Less predictable)
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Semi-structured interview
Will have some set questions/themes but researchers can go beyond these and discuss answers in more depth
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Interviews
Social interactions which result in a transfer of information from the interviewee to an interviewer or researcher
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Formal interviews
The setting is more serious and controlled. This could be like a job interview. Usually structured to allow control and consistency
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Focus groups
A group of people assembled to participate in a discussion on issues with the researcher acting as the moderator
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Other cards in this set

Card 2

Front

Information that already exists. It is material collected and published by other people

Back

Secondary data

Card 3

Front

His method looks for the motives and ideas that underline the documents e.g. a news broadcast may reflect the interest of powerful groups in society.

Back

Preview of the back of card 3

Card 4

Front

Involves a close look at the text of a document to see how it encourages a particular reading and creates a particular impression

Back

Preview of the back of card 4

Card 5

Front

Involves the researcher watching a group’s behaviour in there usual setting

Back

Preview of the back of card 5
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