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Card 6
Front
Frankfurt School - hypodermic needle theory
Back
Card 7
Front
Postman - disappearance of childhood
Back
Card 8
Front
Cultivation theory - repeated exposure of a single text will make the audience less sensitive
Back
Card 9
Front
Hall - uses and gratifications = personal, information, entertainment, social (PIES)
Back
Card 10
Front
Strauss - binary opposites
Back
Card 11
Front
Barthes - enigma codes
Back
Card 12
Front
Altman - genres are defined by media language and attributes as well as characteristics
Back
Card 13
Front
Gledhill - genres increase the efficiency of communication and prevents a text from dissolving its individualism
Back
Card 14
Front
Fowler - readers learn genres through familiarisation
Back
Card 15
Front
Corner - assigning a text to a genre sets up initial expectations
Back
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