MEST 4 Revision Cards

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Postmodernism - modernisation of media through pick and mix society
Jameson - market capitalism, monopoly capitalism, multinational capitalism caused the development of a postmodern society
1 of 18
Lyotard - metanarratives = stories cultures use to structure practices and beliefs
Baudrillard - a postmodern society is a simulacra of people and a hyperreality
2 of 18
McLuhan - global village sharing the same moments at the same time and the media constructs our beliefs and ideologies
Mulvey - male gaze in voyeurism
3 of 18
Butler - gender is not fixed but is constructed and hybrid
Van Zoonen - female gaze
4 of 18
Gauntlett - gender trouble
Hathaway - cyber identity is different to real identity
5 of 18
Frankfurt School - hypodermic needle theory
Winn - plug in drug theory = tv ruins a child's intelligence and their own identity
6 of 18
Postman - disappearance of childhood
Connell - media imposing biased beliefs
7 of 18
Cultivation theory - repeated exposure of a single text will make the audience less sensitive
Lazerfeld - two step flow theory = message is sent indirectly from the producer to the reader and is intercepted by an opinion leader who filters what message is received
8 of 18
Hall - uses and gratifications = personal, information, entertainment, social (PIES)
Propp - narrative theory - hero, villain, donor, princess, etc.
9 of 18
Strauss - binary opposites
Todorov - equillibrium, disequillibrium, new equillibrium
10 of 18
Barthes - enigma codes
Fiske - genre categorises texts in our media-saturated culture
11 of 18
Altman - genres are defined by media language and attributes as well as characteristics
Chandler - key textual features of genres in film and tv narrative = film techniques, iconography, setting, characterisation, basic themes, narrative
12 of 18
Gledhill - genres increase the efficiency of communication and prevents a text from dissolving its individualism
Langholz - the sense which viewers make of any single text depends on how it relates to the genre as a whole
13 of 18
Fowler - readers learn genres through familiarisation
Buckingham - categorisation is a social process
14 of 18
Corner - assigning a text to a genre sets up initial expectations
Perkins - stereotypes
15 of 18
Dyer - a star is an image not a real person
Political theory - Marxist theory of the bourgeoisie dominating the proletariat
16 of 18
Gramsci - mass audiences are accepting the power
Maslow - hierarchy of needs
17 of 18
Cohen - folk devils and moral panics
Dyer - lines of appeal = rich lifestyle, happy families, perfect world
18 of 18

Other cards in this set

Card 2

Front

Baudrillard - a postmodern society is a simulacra of people and a hyperreality

Back

Lyotard - metanarratives = stories cultures use to structure practices and beliefs

Card 3

Front

Mulvey - male gaze in voyeurism

Back

Preview of the back of card 3

Card 4

Front

Van Zoonen - female gaze

Back

Preview of the back of card 4

Card 5

Front

Hathaway - cyber identity is different to real identity

Back

Preview of the back of card 5
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