Memory and Perception

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1. It is possible to create the illusion of movement by alternately turning on and off two small lights in a darkened room. This apparent movement of the light between two positions is called the

  • sine wave
  • phi phenomenon
  • photon propinquity effect
  • epsilon factor
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2. If you wanted to make a white card look whiter you would place it

  • on a very bright white background
  • on a grey background
  • on any background illuminated by bright sunlight
  • next to another white card placed on a darker background

3. Which of the following was not cited in the text as an example of the strong positive effects of odour on behaviour:

  • an increase in charitable behaviour
  • creation of a more favourable impression of a formally dressed female job candidate at interview
  • Enhanced recall of verbal material when odour is presented at encoding and retrieval
  • increased genital arousal of women exposed to male cologne during a specific stage of the menstrual cycle

4. The primacy effect occurs because the words presented earlier in a list of words...

  • stay in short term memory
  • are generally the easier ones to memorise
  • have more opportunity to be rehearsed than words later in the list
  • are represented in both short-term and episodic memory

5. Which of the following words, when used in the question, "how fast were the cars going when one of them_____ into the other" would result in an eyewitness reporting the cars were going very fast?

  • collided
  • hit
  • smashed
  • bumped


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