A business makes distinctive products providing customers with benefits.
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Core product
The main benefit received when using the product, the main reason someone purchases a product. They can differentiate a product by altering the core product.
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Actual Product
Delivers additional benefits on top of the core product (essential product). All a product features make up its actual product.
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Augmented Product
The benefits external to the product. The reassure customers + make the experience more satisfying.
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Reducing augumented products
Reduces costs, sell at a lower price
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Other cards in this set
Card 2
Front
Core product
Back
The main benefit received when using the product, the main reason someone purchases a product. They can differentiate a product by altering the core product.
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