Meeting Customer needs

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  • Created by: Tasha
  • Created on: 06-05-14 13:45
Product Differentiation
A business makes distinctive products providing customers with benefits.
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Core product
The main benefit received when using the product, the main reason someone purchases a product. They can differentiate a product by altering the core product.
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Actual Product
Delivers additional benefits on top of the core product (essential product). All a product features make up its actual product.
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Augmented Product
The benefits external to the product. The reassure customers + make the experience more satisfying.
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Reducing augumented products
Reduces costs, sell at a lower price
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Other cards in this set

Card 2

Front

Core product

Back

The main benefit received when using the product, the main reason someone purchases a product. They can differentiate a product by altering the core product.

Card 3

Front

Actual Product

Back

Preview of the front of card 3

Card 4

Front

Augmented Product

Back

Preview of the front of card 4

Card 5

Front

Reducing augumented products

Back

Preview of the front of card 5

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