Meeting Customer needs

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  • Created by: Tasha
  • Created on: 06-05-14 13:38
Before Sale
Customers have a wide range of choice, influenced by the way a business markets their products
1 of 8
During Sale
Effective transactional customer service requires: 1. Listen + Respond 2. Knoledge of business products 3. Polite + Happy
2 of 8
1. Idea Generation
The R&D team lists a wide range of ideas that have the potential to meet customers needs.
3 of 8
2. Screening Ideas
Looks at the resources available to the target market
4 of 8
3. Concept Testing
Each selected idea is developed as concepts. Communicating the core + actual benefits.
5 of 8
4. Business Analysis
Analysing profitability of concept shows if the business can make real profit.
6 of 8
5. Product Development
Turns a potentially sucsessful product into a working model/prototype
7 of 8
6. Test Marketing
Final product tested to specific geographic areas of the target market.Business makes final adjustments to core, actual and augumented product.
8 of 8

Other cards in this set

Card 2

Front

Effective transactional customer service requires: 1. Listen + Respond 2. Knoledge of business products 3. Polite + Happy

Back

During Sale

Card 3

Front

The R&D team lists a wide range of ideas that have the potential to meet customers needs.

Back

Preview of the back of card 3

Card 4

Front

Looks at the resources available to the target market

Back

Preview of the back of card 4

Card 5

Front

Each selected idea is developed as concepts. Communicating the core + actual benefits.

Back

Preview of the back of card 5
View more cards

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