Meeting Customer needs 0.0 / 5 ? Applied BusinessN/AASAQA Created by: TashaCreated on: 06-05-14 13:38 Before Sale Customers have a wide range of choice, influenced by the way a business markets their products 1 of 8 During Sale Effective transactional customer service requires: 1. Listen + Respond 2. Knoledge of business products 3. Polite + Happy 2 of 8 1. Idea Generation The R&D team lists a wide range of ideas that have the potential to meet customers needs. 3 of 8 2. Screening Ideas Looks at the resources available to the target market 4 of 8 3. Concept Testing Each selected idea is developed as concepts. Communicating the core + actual benefits. 5 of 8 4. Business Analysis Analysing profitability of concept shows if the business can make real profit. 6 of 8 5. Product Development Turns a potentially sucsessful product into a working model/prototype 7 of 8 6. Test Marketing Final product tested to specific geographic areas of the target market.Business makes final adjustments to core, actual and augumented product. 8 of 8
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