Meeting Customer needs

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  • Created by: Tasha
  • Created on: 06-05-14 13:38
Before Sale
Customers have a wide range of choice, influenced by the way a business markets their products
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During Sale
Effective transactional customer service requires: 1. Listen + Respond 2. Knoledge of business products 3. Polite + Happy
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1. Idea Generation
The R&D team lists a wide range of ideas that have the potential to meet customers needs.
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2. Screening Ideas
Looks at the resources available to the target market
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3. Concept Testing
Each selected idea is developed as concepts. Communicating the core + actual benefits.
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4. Business Analysis
Analysing profitability of concept shows if the business can make real profit.
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5. Product Development
Turns a potentially sucsessful product into a working model/prototype
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6. Test Marketing
Final product tested to specific geographic areas of the target market.Business makes final adjustments to core, actual and augumented product.
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Other cards in this set

Card 2

Front

Effective transactional customer service requires: 1. Listen + Respond 2. Knoledge of business products 3. Polite + Happy

Back

During Sale

Card 3

Front

The R&D team lists a wide range of ideas that have the potential to meet customers needs.

Back

Preview of the back of card 3

Card 4

Front

Looks at the resources available to the target market

Back

Preview of the back of card 4

Card 5

Front

Each selected idea is developed as concepts. Communicating the core + actual benefits.

Back

Preview of the back of card 5
View more cards

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