Meeting Customer Needs

?
  • Created by: CDeSouza
  • Created on: 05-04-14 15:07
Customer Needs
The wants and desires of buyers of a product or the customers of a business
1 of 7
Market Research
The process of gaining information about customers, competitors and market trends through collecting primary and secondary data.
2 of 7
Qualitative Data
Information about opinions, judgements and attitudes
3 of 7
Quantitative Data
Data that can be expressed as numbers and statistically analysed
4 of 7
Market Orientation
Providing products that customers want
5 of 7
Primary Research
Collecting new information which has not been collected before
6 of 7
Secondary Research
Involves using information that has already been collected
7 of 7

Other cards in this set

Card 2

Front

The process of gaining information about customers, competitors and market trends through collecting primary and secondary data.

Back

Market Research

Card 3

Front

Information about opinions, judgements and attitudes

Back

Preview of the back of card 3

Card 4

Front

Data that can be expressed as numbers and statistically analysed

Back

Preview of the back of card 4

Card 5

Front

Providing products that customers want

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Starting a business resources »