Meeting Customer Needs

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  • Created by: CDeSouza
  • Created on: 05-04-14 15:07
Customer Needs
The wants and desires of buyers of a product or the customers of a business
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Market Research
The process of gaining information about customers, competitors and market trends through collecting primary and secondary data.
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Qualitative Data
Information about opinions, judgements and attitudes
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Quantitative Data
Data that can be expressed as numbers and statistically analysed
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Market Orientation
Providing products that customers want
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Primary Research
Collecting new information which has not been collected before
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Secondary Research
Involves using information that has already been collected
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Other cards in this set

Card 2

Front

The process of gaining information about customers, competitors and market trends through collecting primary and secondary data.

Back

Market Research

Card 3

Front

Information about opinions, judgements and attitudes

Back

Preview of the back of card 3

Card 4

Front

Data that can be expressed as numbers and statistically analysed

Back

Preview of the back of card 4

Card 5

Front

Providing products that customers want

Back

Preview of the back of card 5
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