meeting customer needs - definitions
- Created by: abi2422
- Created on: 22-10-21 13:38
Other questions in this quiz
2. business develops products based on what it is good at doing
- primary research
- product orientation
- market orientation
- secondary research
3. existing research data that has been collected and analysed for a different purpose
- quantitative research
- primary data
- secondary data
- marketing research
- qualitative research
4. where a business targets a smaller segment of a larger market, where customers have specific needs and wants
- niche marketing
- economies of scale
- mass marketing
- market share
5. the unpredictable and uncontrollable events that affect business
- business ideas
- uncertainty
- risk
- market share
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