Media Theorists

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Todorov (narrative)
Narrative structure - Equilibrium /Disequilibrium /New Equilibrium
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Struass (narrative)
Binary Opposites - e.g. good and evil
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Propp (narrative)
Character types - Hero /Villain /Donor /Dispatcher /Helper /Princess
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Hypodermic model (audience)
Media inject ideas into a weak and passive audience
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Maslows Hierarchy (audience)
audiences select media that suit their needs
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Active audiences
use media texts for own purpose /Web 2.0
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Blumler & Katz
Uses and Gratifications - Surveillance /Personal relationships /Personal identity/ Diversion
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Reception analysis
Dominant or Preffered reading
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Barthes
Enigma theory - teases the audience
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Other cards in this set

Card 2

Front

Binary Opposites - e.g. good and evil

Back

Struass (narrative)

Card 3

Front

Character types - Hero /Villain /Donor /Dispatcher /Helper /Princess

Back

Preview of the back of card 3

Card 4

Front

Media inject ideas into a weak and passive audience

Back

Preview of the back of card 4

Card 5

Front

audiences select media that suit their needs

Back

Preview of the back of card 5
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