Media Theorists 0.0 / 5 ? Media StudiesMedia theoriesASAQA Created by: lf13174604Created on: 12-03-14 10:00 Todorov (narrative) Narrative structure - Equilibrium /Disequilibrium /New Equilibrium 1 of 9 Struass (narrative) Binary Opposites - e.g. good and evil 2 of 9 Propp (narrative) Character types - Hero /Villain /Donor /Dispatcher /Helper /Princess 3 of 9 Hypodermic model (audience) Media inject ideas into a weak and passive audience 4 of 9 Maslows Hierarchy (audience) audiences select media that suit their needs 5 of 9 Active audiences use media texts for own purpose /Web 2.0 6 of 9 Blumler & Katz Uses and Gratifications - Surveillance /Personal relationships /Personal identity/ Diversion 7 of 9 Reception analysis Dominant or Preffered reading 8 of 9 Barthes Enigma theory - teases the audience 9 of 9
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