Media Theorists

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Todorov (narrative)
Narrative structure - Equilibrium /Disequilibrium /New Equilibrium
1 of 9
Struass (narrative)
Binary Opposites - e.g. good and evil
2 of 9
Propp (narrative)
Character types - Hero /Villain /Donor /Dispatcher /Helper /Princess
3 of 9
Hypodermic model (audience)
Media inject ideas into a weak and passive audience
4 of 9
Maslows Hierarchy (audience)
audiences select media that suit their needs
5 of 9
Active audiences
use media texts for own purpose /Web 2.0
6 of 9
Blumler & Katz
Uses and Gratifications - Surveillance /Personal relationships /Personal identity/ Diversion
7 of 9
Reception analysis
Dominant or Preffered reading
8 of 9
Barthes
Enigma theory - teases the audience
9 of 9

Other cards in this set

Card 2

Front

Binary Opposites - e.g. good and evil

Back

Struass (narrative)

Card 3

Front

Character types - Hero /Villain /Donor /Dispatcher /Helper /Princess

Back

Preview of the back of card 3

Card 4

Front

Media inject ideas into a weak and passive audience

Back

Preview of the back of card 4

Card 5

Front

audiences select media that suit their needs

Back

Preview of the back of card 5
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