Stereotypes can be seen as a type of media shorthand so that texts can communicate information to the audience quickly
a stereotype can be created and controlled by the identified social group
Stereotypes are about power, with those whose are in power stereotyping those without power
7. How many issues and debates are there?
11
10
8
7
8. Structuralism: 'When a series of actions allow the audience to follow the details of the plot, allowing them to become absorbed in the narrative'. This is...
Symbolic Codes
Action codes
Enigmatic codes
9. The second level on which we read media products is...
Synaptic Level
Stereotypical Level
Representational Level
Syntactic Level
Signalisational Level
Cultural Level
Symbolic Level
10. Which theory/Issue and Debate pair is correct?
Stacey (1994) + Reality Television
Anderson and Dill (2000-2006) + Social-learning perspective
Cohen (1972) Queer Theory
11. Which is these is NOT a media effects theory?
Two Step Flow
Post-structuralism
Social Learning perspective
Cultivation/Saturation Perspecetive
Hyperdermic Needle theory
12. Dyer also had a theory in which of these topics?
Feminism
Celebrities
Moral Panics
13. Structuralism: 'this involves identifying the product's major structuring themes, they are often expressed as binary opposites'. This is...
Symbolic codes
Enigmatic codes
Action codes
14. Post-structuralism...
is a perspective; recognise how a product may be interpreted differently
a theory; suggests that a products interpretation change according to the codes present
an Issue and Debate concerning how ethnicities are represented
15. Structuralism 'whena plot is structured around a series of questions to maintain the audiences' interest in the product'. This is...
Enigmatic codes
Action codes
Symbolic codes
16. Post Colonialism is...
Concerned with the cumulative effect of engaging with a variety of media products
Concerned with the changing representation of ethnicities in the media
Concerned with the representation of homosexuals and how this is usually limited by the media
17. Regulation and Censorship can link to...
The effect of Globalisation
News Values
Media Effects
18. The thrid and final level is...
Representational Level
Signalisational Level
Symbolic Level
Synaptic Level
Stereotypical Level
Cultural Level
Syntactic Level
19. Liberal Pluralism...
suggests the idea that media products are subject to the wishes of the audience
suggests the idea that the media manipulates the audience to prevent rebellion
Suggests the idea that government contrainsts and concerns don't limit the inclusiveness of the media
20. Dyer (1979) suggested which of the following about stereotyping
Women are stereotyped as passive objects
It reduces the complexity and variety of a group to a few characteristics
