Blumler & Katz - "What people do with the media" rather than "What the media does to the audience"
1 of 13
Media Effects Theory
What the media does to the audience
2 of 13
Reception Theory
"The meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader."
3 of 13
Reception Theory - 3 ways of reading
Dominant - Reader reads what the text is meant to mean. Negotiated - Half what the text is meant to mean and half opinion. Oppositional - Readers opinion.
4 of 13
The mannequin
Jean Killbourne - The sex object is a mannequin, whose only attribute is conventional beauty. She is tall and thin, with very long legs, perfect teeth and hair and skin without a blemish in sight."
5 of 13
Berger
"Men act and women appear. Men look at women and women watch themselves being looked at."
6 of 13
Dyers Typography
Richard Dyer - Re-represented: Language and conventions. Being represented of: Stereotypes. Who's responsible for this representation: Institutions? What does the audience think is being represented?
7 of 13
Male Gaze
The camera lingers on women for mens benefit - links to Feminism & The Portrayal of women on TV
8 of 13
Feminist Theory
Three Waves of Feminism - Male domination (Patriarchy)
9 of 13
Marxist Theory
The smaller group is more dominant and has a large influence on the mass (Institutions and audience)
10 of 13
The Portrayal of Women on TV
Helen Ingham - More men shown on TV, and more men working within the institutions - Their view on women is shown
11 of 13
How social media can make history
Clay Shirky "The phone created 1:1 conversation, Tv and Radio created 1:Many, Internet makes Many:Many
12 of 13
How social media can make history - Dan Gillmore
"The former audience can now alos be producers and not consumers"
13 of 13
Other cards in this set
Card 2
Front
What the media does to the audience
Back
Media Effects Theory
Card 3
Front
"The meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader."
Back
Card 4
Front
Dominant - Reader reads what the text is meant to mean. Negotiated - Half what the text is meant to mean and half opinion. Oppositional - Readers opinion.
Back
Card 5
Front
Jean Killbourne - The sex object is a mannequin, whose only attribute is conventional beauty. She is tall and thin, with very long legs, perfect teeth and hair and skin without a blemish in sight."
Comments
No comments have yet been made