Media terminology revision 0.0 / 5 ? Media StudiesTerminologyA2/A-levelAQA Created by: k.glenn2Created on: 15-04-15 13:56 The media term that describes dominant ideologies that are maintained by the mass media and society? Hegemony 1 of 17 What is moral panic? A group of people are victimised 2 of 17 What is the amplification aspect of moral panic? New stories, new photos about a story, can cause fear 3 of 17 The term that assumes the audience is active and a topic is discussed? 2 step flow 4 of 17 Dyer Stereotypes are always about power 5 of 17 Medhurst Short hand 6 of 17 Perkins Stereotypes are not always negative but shows some truth 7 of 17 Preferred reading Most likely to be received 8 of 17 Oppositional Reading by the audience that is not the main target audience. They reject the preferred reading 9 of 17 Negotiated The audience accept the meaning of the media products but modify the way it is interpreted 10 of 17 Closed text Media text that restrict different interpretations 11 of 17 Continuity editing Editing style that aims to present text in a linear, chronological manner as if it were real time movement of a narrative 12 of 17 Convergence The coming together of new media technologies 13 of 17 Diegesis The narrative that includes the whole fictional world created by a media text 14 of 17 Encode The process of constructing the media message in a suitable form for transmission 15 of 17 Enigma code When nothing is clear and the audience begin to ask questions 16 of 17 Action code The nothing on in a sequence e.g a knock on a door 17 of 17
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