Media Studies - How are audiences targeted? - mode of address. 0.0 / 5 ? Media StudiesHow are audiences targeted? - mode of addressASAll boards Created by: Malteser42Created on: 05-03-14 17:36 The writer/presenter is trying to make you laugh - the tone may be sarcastic or ironic. Humourous 1 of 8 The tone is optimistic and comforting. Friendly 2 of 8 Using formal phrasing and terminology. Formal 3 of 8 The model looks directly at the audience of the writing speaks to 'you'. Direct 4 of 8 The model looks away, or the writing refers to 'people' or 'the public'. Indirect 5 of 8 Using more conversational language and slang. Informal 6 of 8 The text challenges or insults the reader. Hostile 7 of 8 The writer/presenter wants you to take their point seriously - the tone would be sincere. Serious 8 of 8
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