Media Studies - How are audiences targeted? - mode of address.

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The writer/presenter is trying to make you laugh - the tone may be sarcastic or ironic.
Humourous
1 of 8
The tone is optimistic and comforting.
Friendly
2 of 8
Using formal phrasing and terminology.
Formal
3 of 8
The model looks directly at the audience of the writing speaks to 'you'.
Direct
4 of 8
The model looks away, or the writing refers to 'people' or 'the public'.
Indirect
5 of 8
Using more conversational language and slang.
Informal
6 of 8
The text challenges or insults the reader.
Hostile
7 of 8
The writer/presenter wants you to take their point seriously - the tone would be sincere.
Serious
8 of 8

Other cards in this set

Card 2

Front

The tone is optimistic and comforting.

Back

Friendly

Card 3

Front

Using formal phrasing and terminology.

Back

Preview of the front of card 3

Card 4

Front

The model looks directly at the audience of the writing speaks to 'you'.

Back

Preview of the front of card 4

Card 5

Front

The model looks away, or the writing refers to 'people' or 'the public'.

Back

Preview of the front of card 5
View more cards

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