Media studies

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  • Created by: Anjelala
  • Created on: 30-09-14 10:07
5 key cocepts?
1) Media laanguage 2) representation 3) audience 4)Ideology 5 ) Institution
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what does media language mean ?
the way in which a text is constructed to create meaning for reader/viewer of text.
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what does representation mean ?
It relates to the representation of reality in the media.
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types of audience in the media?
1) Mass audience 2) Niche audience
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Ideology in the media?
It refers to a system of belief that is constructed + presented by a media text-It underpins the construction of any media text
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What is institution?
The institution responsible for a text is the body which has made the text.
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Uses and gratification theory summary?
Audience are made up of individuals who actively consume texts for different reasons and in different ways.
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Uses and gratifications list?
1)Information 2 ) Learning 3) Personal identity 4)Integration and social interaction 5) entertainment
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synergy?
Establishment of a relationship between different media organisation which benifits both organisations.
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Card 2

Front

what does media language mean ?

Back

the way in which a text is constructed to create meaning for reader/viewer of text.

Card 3

Front

what does representation mean ?

Back

Preview of the front of card 3

Card 4

Front

types of audience in the media?

Back

Preview of the front of card 4

Card 5

Front

Ideology in the media?

Back

Preview of the front of card 5
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