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Card 6

Front

What did Oates et al test 6-10 year olds on?

Back

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Card 7

Front

What was found after 1 exposure?

Back

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Card 8

Front

What % of 6, 8 and 10 year olds discussed the adverts in terms of persuasion?

Back

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Card 9

Front

What did Judd & Alexander investigate?

Back

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Card 10

Front

What was found among students?

Back

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Card 11

Front

What did Moeller research?

Back

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Card 12

Front

What was found for subsequent media appeals?

Back

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Card 13

Front

What evidence is there that TV ads are persuasive?

Back

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Card 14

Front

What PAs are there?

Back

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Card 15

Front

Why is it hard to measure if they actually work or not?

Back

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