Media - SS2 - Media & Persuasion - Hovland-Yale Model 0.0 / 5 ? PsychologyMedia psychologyA2/A-levelAQA Created by: melissaellis96Created on: 06-06-14 13:31 Which 3 psychologists support the Hovland-Yale model? Hovland & Weiss, McGuire & Papageoris and Gorn 1 of 11 What did Hovland & Weiss aim to do? Change peoples attitudes about nuclear submarines 2 of 11 What did ppts have to read? Either a report on nuclear submarines written by an expert or a non-expert 3 of 11 Who was more persuasive in changing attitudes? The expert's report 4 of 11 What is an issue? Only one area researched - not good example of persuasion in real life 5 of 11 What were ppts given in McGuire & Papageoris' study? 1 or 2 sided argument about teeth brushing 6 of 11 How were ppts given the 2 sided argument affected? They were more resistant to an argument attacking the original message, that you should brush your teeth 7 of 11 In Gorn's study, when did ppts prefer a pen? When presented with a likeable song rather than a dislikeable one = message important 8 of 11 What is an issue? Subjective to say what a likeable and a dislikeable song is 9 of 11 What PAs are there? Provided much research and identifies factors important in persuasion, many of which are still used in advertising and speech writing etc 10 of 11 Does it acknowledge individual differences? Not everyone may be affected by the 4 techniques in the same way - e.g. may still be persuaded if the communicator is not an expert 11 of 11
PERSUASION, ATTITUDE AND CHANGE (Hovland-Yale model & Elaboration liklihood model) 3.5 / 5 based on 2 ratings
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