Media - SS2 - Media & Persuasion - Elaboration Likelihood Model

HideShow resource information
Which 3 psychologists support the elaboration likelihood model?
Haugvedt et al, Vidrine et al and Chaiken
1 of 11
In Haugvedt et al's study, who did researchers compare?
Individuals with a high NC and low NC
2 of 11
What were ppl with a high NC more influenced by?
Central route communications
3 of 11
What were their attitudes based on?
High NC = evaluation of product attributes, low NC = simple peripheral cues
4 of 11
How many students did Vidrine et al measure NC in?
277
5 of 11
What did they have to do?
Evaluate a fact or emotion based leaflet on smoking risks
6 of 11
What was found for those with a high NC?
The fact based message produced the greatest increase in risk perception & opposite found for low NC
7 of 11
What did Chaiken find about attitude retention?
Ppts were more likely to retain a new attitude if acquired by the central route
8 of 11
What does the model acknowledge that H-Y doesn't?
Individual differences - some have high NC and some low NC - all process communications differently
9 of 11
What PAs are there?
Media companies know we are all persuaded differently = apply to advertisments to increase persuasion
10 of 11
What does H-Y do better?
Explains the process of persuasion - explains factors involved, but EL only tells us about 2 routes involved
11 of 11

Other cards in this set

Card 2

Front

In Haugvedt et al's study, who did researchers compare?

Back

Individuals with a high NC and low NC

Card 3

Front

What were ppl with a high NC more influenced by?

Back

Preview of the front of card 3

Card 4

Front

What were their attitudes based on?

Back

Preview of the front of card 4

Card 5

Front

How many students did Vidrine et al measure NC in?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Media psychology resources »