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Card 6
Front
Who carried out research involving information on drug taking and expert sources?
Back
Card 7
Front
What were the conditions in Hovland & Weiss' research?
Back
Card 8
Front
What were the results of Hovland & Weiss' research?
Back
Card 9
Front
How did Hovland & Weiss collect their data?
Back
Card 10
Front
Who carried out research involving celebrities and shoes?
Back
Card 11
Front
What were the findings of Stallen's research?
Back
Card 12
Front
How did Stallen collect their data? (Equipment, Participants, Control)
Back
Card 13
Front
What types of messages does the Hovland Yale Model suggest are persuasive?
Back
Card 14
Front
Why is fear persuasive?
Back
Card 15
Front
Why is high exposure persuasive?
Back
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