Media new media case study texts

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  • Created by: Libby
  • Created on: 02-06-13 12:57
Go-gulf.com Blog about social media
"64% of advertisers increase their social media advertising budget in 2013." "Western Europe have 23.2% of the total global spending on social network advertising in 2013."
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The Great Social Media Marketing Debate (www.itweb.com)
Mike Berry "Social media started out principally as another medium through which people can communicate with each other, and that's how users are most likely to continue to use the platforms."
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eMarketer
"81.8% of smart phone users research products, compared to only 41.1% purchasing products." "There will be nearly 21million Twitter users in the US by 2014"
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Making sense of a changing new media world (The Guardian)
"...looking at their browsing habits, so that they can tempt them with a product before they have even thought of it." - invasion of privacy?
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Mobile marketing association of Asia
"4.8billion people out of 6 billion people in the world have a phone, only 4.2 billion own a toothbrush."
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Social Media Examiner
"800million Facebook users in 2013, 200million of these joined in 2011."
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Other cards in this set

Card 2

Front

Mike Berry "Social media started out principally as another medium through which people can communicate with each other, and that's how users are most likely to continue to use the platforms."

Back

The Great Social Media Marketing Debate (www.itweb.com)

Card 3

Front

"81.8% of smart phone users research products, compared to only 41.1% purchasing products." "There will be nearly 21million Twitter users in the US by 2014"

Back

Preview of the back of card 3

Card 4

Front

"...looking at their browsing habits, so that they can tempt them with a product before they have even thought of it." - invasion of privacy?

Back

Preview of the back of card 4

Card 5

Front

"4.8billion people out of 6 billion people in the world have a phone, only 4.2 billion own a toothbrush."

Back

Preview of the back of card 5
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