Media music industry terminology

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PRODUCTION
The process of which something is made
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DISTRIBUTION
The way music is delivered to its audiences
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MARKETING
Where and how music is advertised
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SYNERGY
Where media products work in harmony with each other, e.g. a symbol is used on the CD, in the music video and on tour posters.
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BRAND IDENTITY
The link between materials for a specific band/artist, consistency of font, colour and style in all media linked to the band/artist, posters, merchandise, album artwork ect.
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CONVERGENCE
The blurring lines between media, all different media coming together in one device, the mobile phone can access almost every type of media
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CROSS MEDIA MARKETING
The way music is marketed across a number of platforms, email, posters, adverts
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CONSUMPTION
How the audience listens to music, CD, vinyl, digital
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AUDIENCE TRENDS
Habits of the audience, in the music industry determines where music is purchased, habit is to have digital copies so theres more ways t download music
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ACTIVE AUDIENCE
Audiences who play an active role in supporting the music industry, buying music/merchanise, going gigs, buying magazines, subscribing to band newsletters ect.
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INTERACTIVE AUDIENCE
An active audience that focuses their attention online, download music, discuss music on social networking, download music ect.
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PASSIVE AUDIENCE
consume music that they like, not interested in finding new music and tend to listen to the music as a second audience, e.g. hear it on the radio while working
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PROLIFERATION
A rapid increase of something
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INTELLECTUAL PROPERTY / COPYRIGHT
When a band or artist holds the exclusive rights to the music they have written or produced and the copyright laws regarding illegal consumption
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CONGLOMERANTE
An industry of 2 or more companies with different interests, all major labels that exist now have other companies and interests, e.g. Sony owns Sony Erricson, Bertelsmann Music Group and Colombian pictures
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ARTISTS AND REPATOIRE
A&R, the most important part of a record label, they find you talent an nurture them, preparing them for recording music and work with them, A&R listen to demo they have been recommended
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MAJOR LABEL
Warner Music Group, Sony Music Entertainment and Universal Music Group, EMI used to be but collapsed. They own 200+ record labels and are responsible for the production, distribution, marketing of music and music videos and manages bands/artists
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SUBSIDIARY LABEL
A label whose parent company is a Major label, they only manage the production or distribution of its bands music, often a independent label that has been brought out
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INDEPENDENT LABEL
A label not controlled by any they control themselves and do everything on their own
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HORIZONTAL INTEGRATION
When 2 or more companies merge to gain more audiences and lower overall costs it is used to sell their product to numerous products
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VERTICAL INTEGRATION
When several steps in production and distribution are controlled by a single company in order to increase there power and profit, major labels do this, cutting out the middle man
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SYMBIOSIS OR SYMBIOTIC RELATIONSHIPS
A relationship between different aspects of the music industry, different companies and departments have a close relationship both benefiting from it, e.g. a record label and radio station working together
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Other cards in this set

Card 2

Front

The way music is delivered to its audiences

Back

DISTRIBUTION

Card 3

Front

Where and how music is advertised

Back

Preview of the back of card 3

Card 4

Front

Where media products work in harmony with each other, e.g. a symbol is used on the CD, in the music video and on tour posters.

Back

Preview of the back of card 4

Card 5

Front

The link between materials for a specific band/artist, consistency of font, colour and style in all media linked to the band/artist, posters, merchandise, album artwork ect.

Back

Preview of the back of card 5
View more cards

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