Media Key Terms 0.0 / 5 ? Media StudiesKey TermsASAQA Created by: katieCreated on: 13-05-14 15:20 Ideology the ideas and messages behind a text. 1 of 17 Representation How something is being shown. 2 of 17 Subverts Expectations Opposite of what we expect. 3 of 17 Zeitgeist Current issues being referenced within a text. 4 of 17 Water Cooler Moments Viral marketing verbally through discussion. 5 of 17 Snowball Effect Generation of hype around a text. 6 of 17 Narrative Enigma Mystery behind a text. 7 of 17 Juxtaposition Putting opposites together deliberately . 8 of 17 Bulmer and Katz Uses and Gratifications . 9 of 17 Surveillance Learn something from the text. 10 of 17 Personal Relationships Formed with characters in a text. 11 of 17 Escapism Get lost in the text. 12 of 17 Personal Identity Self Discovery. 13 of 17 Scarcity > Abundance 14 of 17 Exhaustion > Energy 15 of 17 Dreariness > Intensity 16 of 17 Fragmentation > Community 17 of 17
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