Media Key Terms 0.0 / 5 ? Media StudiesAllASWJEC Created by: MaddieCreated on: 29-04-14 17:51 believe everything the media tells them passive 1 of 26 think about the media text but believe the preferred reading semi active 2 of 26 when words link to the image anchorage 3 of 26 all media texts are a collection of enigmas that need to be solved Barthes 4 of 26 phrase which has been so overused its almost meaningless cliché 5 of 26 typical features of a media text convention 6 of 26 knowledge and experience the audience brings to the text cultural capital 7 of 26 sound which is in the scene diegetic 8 of 26 a star is an image that is constructed using the media Dyer 9 of 26 when something has a prominant place in society hegemony 10 of 26 used to give a sense of belonging inclusive pronouns 11 of 26 long term exposure to certain ideologies in the media causes them the become immune innoculation theory 12 of 26 all narratives are made up of binary opposites Levi-Strauss 13 of 26 everything included within the frame mise-en-scene 14 of 26 an increase in concern abut the effects of a media text moral panic 15 of 26 narratives that have more than one plot multi stranded narrative 16 of 26 male gaze and female gaze Mulvey 17 of 26 audience themseves decide what to accept negotiated reading 18 of 26 audience totally diagress with what theyve been shown oppositional reading 19 of 26 characters can be divided into 8 character types Propp 20 of 26 ideology that the media maker wants you to get from the text preffered reading 21 of 26 a collection of words all connoting the same thing semantic field 22 of 26 equivilant of a slogan on film posters tagline 23 of 26 all narratives have 4 stages: equilibrium, disruption, quest and resolution Todorov 24 of 26 where ideology is amplified by opinion leaders two step flow 25 of 26 what people do with the media uses and gratifications theory 26 of 26
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