Media Key Terms

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  • Created by: Maddie
  • Created on: 29-04-14 17:51
believe everything the media tells them
passive
1 of 26
think about the media text but believe the preferred reading
semi active
2 of 26
when words link to the image
anchorage
3 of 26
all media texts are a collection of enigmas that need to be solved
Barthes
4 of 26
phrase which has been so overused its almost meaningless
cliché
5 of 26
typical features of a media text
convention
6 of 26
knowledge and experience the audience brings to the text
cultural capital
7 of 26
sound which is in the scene
diegetic
8 of 26
a star is an image that is constructed using the media
Dyer
9 of 26
when something has a prominant place in society
hegemony
10 of 26
used to give a sense of belonging
inclusive pronouns
11 of 26
long term exposure to certain ideologies in the media causes them the become immune
innoculation theory
12 of 26
all narratives are made up of binary opposites
Levi-Strauss
13 of 26
everything included within the frame
mise-en-scene
14 of 26
an increase in concern abut the effects of a media text
moral panic
15 of 26
narratives that have more than one plot
multi stranded narrative
16 of 26
male gaze and female gaze
Mulvey
17 of 26
audience themseves decide what to accept
negotiated reading
18 of 26
audience totally diagress with what theyve been shown
oppositional reading
19 of 26
characters can be divided into 8 character types
Propp
20 of 26
ideology that the media maker wants you to get from the text
preffered reading
21 of 26
a collection of words all connoting the same thing
semantic field
22 of 26
equivilant of a slogan on film posters
tagline
23 of 26
all narratives have 4 stages: equilibrium, disruption, quest and resolution
Todorov
24 of 26
where ideology is amplified by opinion leaders
two step flow
25 of 26
what people do with the media
uses and gratifications theory
26 of 26

Other cards in this set

Card 2

Front

think about the media text but believe the preferred reading

Back

semi active

Card 3

Front

when words link to the image

Back

Preview of the front of card 3

Card 4

Front

all media texts are a collection of enigmas that need to be solved

Back

Preview of the front of card 4

Card 5

Front

phrase which has been so overused its almost meaningless

Back

Preview of the front of card 5
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