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6. all media texts are a collection of enigmas that need to be solved

  • Barthes
  • Todorov
  • Levi-Strauss
  • Propp

7. male gaze and female gaze

  • Mulvey
  • Dyer
  • Propp
  • Barthes

8. audience totally diagress with what theyve been shown

  • semi active audience
  • oppositional reading
  • preferred reading
  • negotiated reading

9. sound which is in the scene

  • diegetic
  • non diegetic
  • caption
  • deigetic

10. slogan which informs reader as to the quality of the paper

  • header
  • sub heading
  • puff
  • caption

11. a collection of words all connoting the same thing

  • semantic field
  • metaphor
  • alliteration
  • simile

12. used to give a sense of belonging

  • caption
  • alliteration
  • inclusive pronouns
  • puffs

13. ideology that the media maker wants you to get from the text

  • preffered reading
  • passive audience
  • oppositional reading
  • negotiated reading

14. narratives that have more than one plot

  • multi stranded narrative
  • excessive narratve
  • growing narrative
  • busy narrative

15. all narratives have 4 stages: equilibrium, disruption, quest and resolution

  • Todorov
  • Levi-Strauss
  • Propp
  • Mulvey

16. typical features of a media text

  • context
  • convention
  • genre
  • juxtaposition

17. everything included within the frame

  • media text
  • mise-en-scene
  • non diegetic
  • diegetic

18. where ideology is amplified by opinion leaders

  • innoculation theiry
  • two step flow
  • hypodermic needle theory
  • passive audience

19. an increase in concern abut the effects of a media text

  • moral panic
  • innoculation theory
  • hypodermic needle theory
  • oppositional audience

20. phrase which has been so overused its almost meaningless

  • connotation
  • cliché
  • anchorage
  • hyperbole