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6. all media texts are a collection of enigmas that need to be solved
- Barthes
- Todorov
- Levi-Strauss
- Propp
7. male gaze and female gaze
- Mulvey
- Dyer
- Propp
- Barthes
8. audience totally diagress with what theyve been shown
- semi active audience
- oppositional reading
- preferred reading
- negotiated reading
9. sound which is in the scene
- diegetic
- non diegetic
- caption
- deigetic
10. slogan which informs reader as to the quality of the paper
- header
- sub heading
- puff
- caption
11. a collection of words all connoting the same thing
- semantic field
- metaphor
- alliteration
- simile
12. used to give a sense of belonging
- caption
- alliteration
- inclusive pronouns
- puffs
13. ideology that the media maker wants you to get from the text
- preffered reading
- passive audience
- oppositional reading
- negotiated reading
14. narratives that have more than one plot
- multi stranded narrative
- excessive narratve
- growing narrative
- busy narrative
15. all narratives have 4 stages: equilibrium, disruption, quest and resolution
- Todorov
- Levi-Strauss
- Propp
- Mulvey
16. typical features of a media text
- context
- convention
- genre
- juxtaposition
17. everything included within the frame
- media text
- mise-en-scene
- non diegetic
- diegetic
18. where ideology is amplified by opinion leaders
- innoculation theiry
- two step flow
- hypodermic needle theory
- passive audience
19. an increase in concern abut the effects of a media text
- moral panic
- innoculation theory
- hypodermic needle theory
- oppositional audience
20. phrase which has been so overused its almost meaningless
- connotation
- cliché
- anchorage
- hyperbole