Media Audience

media audience

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Demographics
Who the person physically is: gender, age, social grade, income, ACORN, education, culture, ethnicity, culture competence, family relationships,
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Psychographics
Values, Attitudes and Lifestyle.
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ACORN
A classification of the residential neighbourhood
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Young & Rubicam's 4 C's Theory
7 types of people: explorer, aspire, succeeder, reform, mainstream, struggler, resigned
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Stuart Hall's Encoding and Decoding
different factors effect they way different audiences decode a media text, e.g. age, gender, social grade, ethnicity, etc.
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Stuart Hall's Reading Types
Preferred Reading: they decode the text in he way intended, fully agrees. Negotiated Reading: they decode the media text with mixed opinions, agreeing and disagreeing. Oppositional Reading: decodes the text and completely disagrees.
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Audience Question on Attracting the audience
TALK ABOUT: - visual, technical and audio codes, the way the text is constructed. - language and mode of address - NARRATIVE SRT
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Other cards in this set

Card 2

Front

Values, Attitudes and Lifestyle.

Back

Psychographics

Card 3

Front

A classification of the residential neighbourhood

Back

Preview of the back of card 3

Card 4

Front

7 types of people: explorer, aspire, succeeder, reform, mainstream, struggler, resigned

Back

Preview of the back of card 4

Card 5

Front

different factors effect they way different audiences decode a media text, e.g. age, gender, social grade, ethnicity, etc.

Back

Preview of the back of card 5
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