different factors effect they way different audiences decode a media text, e.g. age, gender, social grade, ethnicity, etc.
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Stuart Hall's Reading Types
Preferred Reading: they decode the text in he way intended, fully agrees. Negotiated Reading: they decode the media text with mixed opinions, agreeing and disagreeing. Oppositional Reading: decodes the text and completely disagrees.
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Audience Question on Attracting the audience
TALK ABOUT: - visual, technical and audio codes, the way the text is constructed. - language and mode of address - NARRATIVE SRT
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