MEDIA

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What are the 4 factors that are involved in attitude change ?
communicator, message, channel and audience
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Whats is the sub section of Communicator ?
expert, physical appearance, speed of speech and normal person
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what is the subsection of message ?
feel good, fear and repetition
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what is the sub section of channel ?
audiovisual messages and self esteem
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what is the study of expert in communicator ?
HOVLAND AND WEISS- showed low and high credibility magazine, asked which one they would choose to believe about building a submarine ?
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what is the study for feel good in message ?
GORN - same advert shown of a ballpen, except the music was changed. 1- likeable song .2 - indian song. more positive reaction to pop song
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what is the study for fear in Message?
MEYEROWITZ AND CHAIKEN - leaflet of breast cancer with three conditions: 1) loss condtion 2) gain condition 3) neutral condition. Loss condition was the most
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what is the study for repetition ?
Zajonic, people were exposed to unfamiliar stimuli like turkish words and photos of strangers. More positive rating on more frequent items
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what is the study for audiovisual messages ?
Chaiken - simple audivisual messages are more persuasive than written ones
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What is the study for self esteem ?
Wood and Stagner- studies suggest that people with moderate intelligence and self esteem are more readily persuaded by message.
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Whats is the sub section of Communicator ?

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expert, physical appearance, speed of speech and normal person

Card 3

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what is the subsection of message ?

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Card 4

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what is the sub section of channel ?

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Card 5

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what is the study of expert in communicator ?

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