forms of communication that reach large audiences eg newspapers, this can be divided into new media and tradditional
1 of 14
The Press
where newspapers are privately owned and run making a business,the press is financed through income from advertising
2 of 14
Broadcasting
refers to the television and radio. it is funded mainly from advertising cable and satelite tv, which are funded mainly by income from subscibers
3 of 14
electronic media
internet whic provide world wide web and services such as email
4 of 14
What developements have been made in technology?
there were only 3 tv channels, today people can subscribe to many satellite and cable channels. digital broadcasting provides multichannel tv and good quality pictures.
5 of 14
interactivity
viewers can now interact with the tv using their handsets for eg the red button to vote on shows
6 of 14
convergence
this is where all forms of media come together for eg digital tv provides internet, text, shopping and bank.
7 of 14
The internet
allows electronic versions to media for eg the news. also for concumption
8 of 14
What are the changed for consuption?
there has been a decline in newspapers for eg daily mail. household ownership has grown-homes now have digital tv. more householod internet access
9 of 14
The hypodermic syringe approach
audience recieve a daily injection of messages from tv and newspapers. these messages work like a drug, as people are given power which can effect peoples behaviour for eg commentators
10 of 14
The gratification approach
how people use the media. examines people needs and whether they are met. for eg watching tv might meet peoples need for infomation.
11 of 14
The decoding approach
viewers or audiencemake up their own mind about what to believe from the media and will all interpret it differently.
12 of 14
issues related to media
may encourage violence.
13 of 14
Moral panic
a public outcry that resulsts from media exaggerated reporting of a social problem or social issue.
14 of 14
Other cards in this set
Card 2
Front
The Press
Back
where newspapers are privately owned and run making a business,the press is financed through income from advertising
Comments
No comments have yet been made