Media

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Mass Media
forms of communication that reach large audiences eg newspapers, this can be divided into new media and tradditional
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The Press
where newspapers are privately owned and run making a business,the press is financed through income from advertising
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Broadcasting
refers to the television and radio. it is funded mainly from advertising cable and satelite tv, which are funded mainly by income from subscibers
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electronic media
internet whic provide world wide web and services such as email
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What developements have been made in technology?
there were only 3 tv channels, today people can subscribe to many satellite and cable channels. digital broadcasting provides multichannel tv and good quality pictures.
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interactivity
viewers can now interact with the tv using their handsets for eg the red button to vote on shows
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convergence
this is where all forms of media come together for eg digital tv provides internet, text, shopping and bank.
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The internet
allows electronic versions to media for eg the news. also for concumption
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What are the changed for consuption?
there has been a decline in newspapers for eg daily mail. household ownership has grown-homes now have digital tv. more householod internet access
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The hypodermic syringe approach
audience recieve a daily injection of messages from tv and newspapers. these messages work like a drug, as people are given power which can effect peoples behaviour for eg commentators
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The gratification approach
how people use the media. examines people needs and whether they are met. for eg watching tv might meet peoples need for infomation.
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The decoding approach
viewers or audiencemake up their own mind about what to believe from the media and will all interpret it differently.
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issues related to media
may encourage violence.
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Moral panic
a public outcry that resulsts from media exaggerated reporting of a social problem or social issue.
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Card 2

Front

The Press

Back

where newspapers are privately owned and run making a business,the press is financed through income from advertising

Card 3

Front

Broadcasting

Back

Preview of the front of card 3

Card 4

Front

electronic media

Back

Preview of the front of card 4

Card 5

Front

What developements have been made in technology?

Back

Preview of the front of card 5
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