Media wk 3: gender stereotyping

Signorelli &Kahlenberg (2001)
11 week-long samples prime time TV; women cast younger, underrepresentation of elderly, adolescents and children, men cast more varied
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Leaper et al. (2002)
Gender stereotypes in 4 cartoon genres; 4 to 1 in traditional adventure cartoons, 2 to 1 in comedy cartoons, almost equal in non-traditonal adventure cartoons
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Leaper et al. (2002) continued
Men showed more aggression and were subject to more aggression; women showed more fear, support and romantic
3 of 6
Lauzen & Dozier (2005)
3/4 characters male, men cast older than women, older women negatively stereotyped and seen as less attractive
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Behm-Morawitz and Mastro (2008)
Teen movies, 99% students, women more socially aggressive behaviour and get away with it
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Hoffner (1996)
Wishful identification: happened more for same-sex characters and for boys rather than girls, girls showed PSI with same-sex attractive characters
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Other cards in this set

Card 2

Front

Gender stereotypes in 4 cartoon genres; 4 to 1 in traditional adventure cartoons, 2 to 1 in comedy cartoons, almost equal in non-traditonal adventure cartoons

Back

Leaper et al. (2002)

Card 3

Front

Men showed more aggression and were subject to more aggression; women showed more fear, support and romantic

Back

Preview of the back of card 3

Card 4

Front

3/4 characters male, men cast older than women, older women negatively stereotyped and seen as less attractive

Back

Preview of the back of card 4

Card 5

Front

Teen movies, 99% students, women more socially aggressive behaviour and get away with it

Back

Preview of the back of card 5
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