Media wk 2: theoretical issues in media psychology

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Functionalist approach
All media can be reduced to a single message, opposite to McLuhan
1 of 5
Media effects tradition
audience are passive responders to stimuli
2 of 5
Cultivation theory
Drip drip effect, media cultivates a certain worldview, effects reinforced by real life experiences
3 of 5
Uses and gratification
Individual as the media user, individual seeks out stimuli, 5 assumptions; 3 limitations
4 of 5
Active audience theory
Audiences actively create their own meanings, may not always be the one intended; 2 limitations
5 of 5

Other cards in this set

Card 2

Front

audience are passive responders to stimuli

Back

Media effects tradition

Card 3

Front

Drip drip effect, media cultivates a certain worldview, effects reinforced by real life experiences

Back

Preview of the back of card 3

Card 4

Front

Individual as the media user, individual seeks out stimuli, 5 assumptions; 3 limitations

Back

Preview of the back of card 4

Card 5

Front

Audiences actively create their own meanings, may not always be the one intended; 2 limitations

Back

Preview of the back of card 5

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