What is the theory called when the media influences us by projecting their views to a passive audience.
Hypodermic needle theory
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What is the theory called about celebrities or opinion leaders influencing us to buy something
Two Step Flow
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What is Maslow's higher archy of needs
It breaks down why we do certain things like watch tv, read books and gives them meanings. The bottom of the pyramid is physical needs whilst the top is more psychological things like creativity where we achieve moments like self-actualisation.
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What is the correct order of Maslow's Archy (bottom to top)
Physiological, Safety, Love, Self Esteem and Self-Actualisation.
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In the Reception Theory what is preferred/ dominant reading
How the producer wants the audience to view the text. The audience will understand especially if they are the same age and culture.
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In the Reception Theory what is Oppositional Reading
Where the audience rejects the text and creates their own meaning. This means a range of meaning could come from one text. This mainly happens when people are different ages and cultures.
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In the Reception Theory what is Negotiated Reading
A mixture of Oppositional reading and preferred reading. The audience understand the producers point however they have their own meaning and understanding aswell. This can happen when someone the same age as you has different views.
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Other cards in this set
Card 2
Front
What is the theory called about celebrities or opinion leaders influencing us to buy something
Back
Two Step Flow
Card 3
Front
What is Maslow's higher archy of needs
Back
Card 4
Front
What is the correct order of Maslow's Archy (bottom to top)
Back
Card 5
Front
In the Reception Theory what is preferred/ dominant reading
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