Media Theorys

What is Marxism?
They suggest those in controll of the media push the idea of those in power to the auidnces.
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What is Femenism?
Focuses on the role of media in reenforcing partiachy
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what is post modernism?
Focuses on the diverse world of media now- choice,equality and indivialism
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what are media the media effects theorys and what do they focus on?
cumualtion theory, desensitisation, two step flow, mean world theory. they focus on the effect of the media on the audience.
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what is the uses and gratification theory?
this theory attempts to classify how audiences use the media and what pleasures and uses they get from it.
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what is the reception theory?
this is the theory that focuses on how audinces interprate different media messages
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moral panik theory
focuses on how the media demonise a certain group of people in socielty and lable them as a threat to society
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globalisation
the process of where the world becomes more interconnected
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what is cultural imperialism
the practice of imposing a domminant culture from politically powerfull nations on to less owerfull nations.
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what is the market liberal perspective?
stresses the power of the audience over media producers in that the audiences prefernces will determine what produced
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what is the political economy?
Stesses the power of media producers over the audience
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Other cards in this set

Card 2

Front

Focuses on the role of media in reenforcing partiachy

Back

What is Femenism?

Card 3

Front

Focuses on the diverse world of media now- choice,equality and indivialism

Back

Preview of the back of card 3

Card 4

Front

cumualtion theory, desensitisation, two step flow, mean world theory. they focus on the effect of the media on the audience.

Back

Preview of the back of card 4

Card 5

Front

this theory attempts to classify how audiences use the media and what pleasures and uses they get from it.

Back

Preview of the back of card 5
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