Media Theory Cards

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Steve Neil
Repitiour of elements 1. setting 2. technical codes 3. iconography 4. narrative 5. Charac
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Vladimir Propp
Hero, Villain, Princess, Donor, Dispatcher, Helper, False Hero, Princess,s father
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Roland Barthes
Enigma Code - anything that sets up a mystery. Action code - actions and behaviours that are universally understood and lead to further actions
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Rick Altman
Each major genre is defined in terms of neucleus of films obviously satisfying the theorys fourfold assumptions
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Bourdieu
Bourdieu’s theory of ‘cultural capital’ suggests that media industries often use INTERTEXTUALITY as audiences enjoy feeling ‘clever’ when they understand references to other texts.
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Dyer Star Theory
A theory in which celebrities are manufactured and sold for what they areby institution for financial benifit. For example tom cruise is sold sometimes bigger than the film he is staring in.
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Maslows Hierarchy of needs
this theory suggests that there are 5 stages people go through in life
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two step flow
Message in mass media have the most impact on minority of receivers. These people will then communicate the message to others, hence a two step flow. A film critic, blogger, celebrity or other person of influence will provide their opinion over a med
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Uses and Gratification theory
1. information 2. Entertainment 3. personal identity 4. social identity
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Stuart Hall encoding and decoding theory
Production – he believes producers of texts create messages (codes) which they expect the audience to understand (ENCODING) Consumption – when the audience comes into contact with the text, they decode the message to create meaning (DECODING) It is
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Stuart Hall reception theory
Dominant reading: the audience enjoys the media text. They will agree and believe the media text and never question it. They will never miss an episode or edition of it Negotiated reading: the audience enjoys the media text but does not watch or rea
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Perkins stereotype
Stereotypes are not always negative and that they often contain an element of truth For example the stereotypical image of a Frenchman riding a bicycle, wearing the beret and a stripped jumper has its origins in the French garlic sellers who, in the
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Medhurst stereotypes
Stereotypes can be seen as a type of media shorthand that provides an easy point of contact when the text needs to communicate quickly with the audience
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tania modleski
woman are seen as two types either the caring mother or the seductress
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Cultivation theory
Gerbner and Gross More advanced than HYPODERMIC NEEDLE Started that the more TV was watched, the viewers had a more fearful attitude to the world outside home Blamed programs such as Americas most wanted, real life crime dramas and media exaggerati
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Alvarado’s theory (1987)
In this study, Alvarado (1987) identified the following stereotypes: Exotic – something unusual/ different, sometimes seen as luxury Dangerous – threatening/scary we are afraid of them Humorous – comical, if we are not scared we can laugh at them P
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Stuart Hall – white eye theory
Repeated representations in the media made the audience believe this is how the world really is and that such portrayals became naturalised or common sense In western societies, the dominant group is white and the media present being white as ‘norma
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Andrew Higson
“identity is generally understood to be the shared identity of naturalized inhabitants of a particular political-geographic space – this can be a particular nation or region” Benedict Anderson (1983) maintains that the media play a vital role in cons
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Naomi Wolf – The Beauty Myth
Wolf claims that as woman have gained increased social power and prominence, expected adherence to standards of physical beauty has grown stronger for woman. Wolf also gives the idea of an iron maiden, an unattainable standard that is then used to pu
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Other cards in this set

Card 2

Front

Hero, Villain, Princess, Donor, Dispatcher, Helper, False Hero, Princess,s father

Back

Vladimir Propp

Card 3

Front

Enigma Code - anything that sets up a mystery. Action code - actions and behaviours that are universally understood and lead to further actions

Back

Preview of the back of card 3

Card 4

Front

Each major genre is defined in terms of neucleus of films obviously satisfying the theorys fourfold assumptions

Back

Preview of the back of card 4

Card 5

Front

Bourdieu’s theory of ‘cultural capital’ suggests that media industries often use INTERTEXTUALITY as audiences enjoy feeling ‘clever’ when they understand references to other texts.

Back

Preview of the back of card 5
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