Media Theorists

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Gerbner Cultivation Theory
- This Theory examines the long term effects of television more audiences are exposed to the messages the more likely they will recieve the messages as the truth
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Hall's Reception theory
Believes that the messages of all media texts will be interpreted differently by each individual this could be based on the audiences culture,beliefs. - Its either Dominat reading, Negotiated Reading or oppositional Reading
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Katz Uses and Gratifications.
The theory is about how audiences used media rather that hat the media does to audiences for example 1)wants to be informed 2) Characters 3) To be entertained 4) Social Interactions 5) escapism
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The Male gaze
Represents woman as passive objects of male desire
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Todorov Narrative Theory
1) equilibrium 2)disruption of equilibrum 3)Recognition of this Disruption 4) Attempt to Repair equilibrium 5) New equilibrium
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Barthes-Enigma
Refers to any element of the story that is not fully explained and hence a mystery to the reader the point is to keep the audience guessing and loose ends are tied and closeure is achieved
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Card 2

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Believes that the messages of all media texts will be interpreted differently by each individual this could be based on the audiences culture,beliefs. - Its either Dominat reading, Negotiated Reading or oppositional Reading

Back

Hall's Reception theory

Card 3

Front

The theory is about how audiences used media rather that hat the media does to audiences for example 1)wants to be informed 2) Characters 3) To be entertained 4) Social Interactions 5) escapism

Back

Preview of the back of card 3

Card 4

Front

Represents woman as passive objects of male desire

Back

Preview of the back of card 4

Card 5

Front

1) equilibrium 2)disruption of equilibrum 3)Recognition of this Disruption 4) Attempt to Repair equilibrium 5) New equilibrium

Back

Preview of the back of card 5
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