texts are often understood by the ways things are places in binary opposition to each other.
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Todorov - Narrative
4 Act Structure: Equilibrium, Disruption, Resolution, New Equilibrium. Interpretations of Todorov’s theories differ from textbook to textbook.
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Propp - Narrative
8 character roles: only applies to mainstream texts e.g. blockbuster films or Disney films where characters often pertain to stereotype. Sometimes, however you can apply Propp to running news stories by analysing a Hero, Villain, False Hero, Princess
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Laura Mulvey - Representation
Laura Mulvey – male gaze/female gaze. Although Mulvey herself has rejected the male gaze theory in recent years there are still strong arguments suggesting the female form is still objectified in a range of media.
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Stuart Hall - Representation
oppositional, negotiated and dominant reading of representations.
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Levi-Strauss - Representation
binary oppositions and subordinate groups
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Blumler and Katz - Audience
Uses and Gratifications theory, useful for studying the range of different pleasures active audience gain from media texts i.e. Diversion (escapism), Personal Relationships (talking about or sharing media with others e.g. on social networks)
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Maslow’s Hierarchy of Needs - Audience
5 levels of a pyramid. From Psychology can be mapped onto other media: Physical Needs, Safety Needs, Communal Needs, Esteem Needs, Self-Actualization.
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Stuart Hall - Audience
audience positioning and dominant/negotiated/oppositional readings. Audiences can be positioned into a shared dominant reading in a number of ways e.g. by technical composition and mise-en-scene.
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Other cards in this set
Card 2
Front
4 Act Structure: Equilibrium, Disruption, Resolution, New Equilibrium. Interpretations of Todorov’s theories differ from textbook to textbook.
Back
Todorov - Narrative
Card 3
Front
8 character roles: only applies to mainstream texts e.g. blockbuster films or Disney films where characters often pertain to stereotype. Sometimes, however you can apply Propp to running news stories by analysing a Hero, Villain, False Hero, Princess
Back
Card 4
Front
Laura Mulvey – male gaze/female gaze. Although Mulvey herself has rejected the male gaze theory in recent years there are still strong arguments suggesting the female form is still objectified in a range of media.
Back
Card 5
Front
oppositional, negotiated and dominant reading of representations.
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