Male gaze theory (women are passive objects of male desire)
Mulvey
1 of 10
Women are soley fot the objectification of women, throughout all aspects of the media.
Berger
2 of 10
Colour codes - (light skinned women seen as more appealing) They 'fit' better in to western society. Black women objectified more in hip hop songs (sexual objects)
Hooks
3 of 10
Hip Hop gives black females rappers a voice in a white dominated society, introduces female empowerment.
Rose
4 of 10
Media links race and class, audience opinion refelcts what ever the medias prefered reading is. People read a certain text depending on their cultural upbringning.
Hall
5 of 10
Who came up with the three base images of the 'grammar of race' 1. slave figue, 2. the naive figue, 3. the clown
Hall
6 of 10
Mirror stage, when small children see someone/ an image that they want to be when they older.
Lacan
7 of 10
What is the name of the theory that says that mass media can influence a very large group of people directly. The result ending in a response from them
Hypodermicneedle
8 of 10
What theory includes; A preferred reading, negotiated reading, oppisitional reading and aberrant reading?
Receptiontheory
9 of 10
Reaction by the population about a story the media has posted that could be threat to social order.
Moralpanic
10 of 10
Other cards in this set
Card 2
Front
Women are soley fot the objectification of women, throughout all aspects of the media.
Back
Berger
Card 3
Front
Colour codes - (light skinned women seen as more appealing) They 'fit' better in to western society. Black women objectified more in hip hop songs (sexual objects)
Back
Card 4
Front
Hip Hop gives black females rappers a voice in a white dominated society, introduces female empowerment.
Back
Card 5
Front
Media links race and class, audience opinion refelcts what ever the medias prefered reading is. People read a certain text depending on their cultural upbringning.
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