Structuralism – There are always binary opposites which have ideological importance (good vs evil)
Levi Strauss
1 of 9
Genre theory – Genres are now overlapping. We expect to see certain things but now there can be variation and change. Genre helps to market texts.
Steve Neale
2 of 9
Narratology – Equilibrium, disruption, acknowledgement, resolution, new equilibrium.
Todorov
3 of 9
Feminist theory – Race, class and gender determine the extent to which individuals are exploited, discriminated or oppressed.
Bell Hooks
4 of 9
Gender Performativity – Gender is a social construct. Masculine/feminine is created through representations. Behaviours can create impressions of gender.
Judith Butler
5 of 9
Identity theory – Modern media helps us to pick and mix how to construct our identity. Media tells us what we should be/look like.
Gauntlett
6 of 9
Ethnicity and postcolonialism – Race and ethnicity are still affected by colonies eventhough we no longer have them.
Paul Gilroy
7 of 9
Representation – Stereotyping happens when there is a difference in power. Media language is used to create representations. Media language is used to create representations.
Genre theory – Genres are now overlapping. We expect to see certain things but now there can be variation and change. Genre helps to market texts.
Back
Steve Neale
Card 3
Front
Narratology – Equilibrium, disruption, acknowledgement, resolution, new equilibrium.
Back
Card 4
Front
Feminist theory – Race, class and gender determine the extent to which individuals are exploited, discriminated or oppressed.
Back
Card 5
Front
Gender Performativity – Gender is a social construct. Masculine/feminine is created through representations. Behaviours can create impressions of gender.
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