Media text (Active audiences: uses and gratifications model) 4.0 / 5 based on 1 rating ? Media StudiesDefinitionsA2/A-levelAQA Created by: ClaudiaBataCreated on: 22-03-17 17:19 Instrumental use (ex:) where the media is used to satisfy specific needs and would usually involve the viewer selecting particular programmes (cinema, social media) 1 of 12 Ritualistic use (ex:) where the media is used to satisfy a boarder set of needs for entertainment purposes (radio, social media) 2 of 12 state the gratifying needs (4) - surveillance, personal identity, personal relationships, diversion 3 of 12 surveillance like newspapers, tell you what happening around you 4 of 12 state the personal identities (2) value reinforcement, reality exploration 5 of 12 value reinforcement what we believe is the right view, so makes us feel better (agree with preferred meaning) 6 of 12 reality exploration (ex:) how to deal with your personal problems (mens health) 7 of 12 state the personal relationships (2) companionships, social utility 8 of 12 companionship (ex:) so the audience can feel like a part of a community (fosters advert) 9 of 12 social utility media forms an important part of a social interaction (creates a space where audience can interact)(good call) 10 of 12 diversion literally entertainment purposes 11 of 12 personal identity how the audience relates to the media, 12 of 12
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