Media Terminology 0.0 / 5 ? Media StudiesTerminology A2/A-levelWJEC Created by: AndersonjennyCreated on: 23-05-16 11:46 Cultivation Theory How people's attitudes and beliefs are impacted by the media, rather than just behaviours. 1 of 11 Desensitisation Theory So much violence shown in the media, people have less of an emotional impact to violence and feel less sensitive towards it. 2 of 11 Copy Cat Theory Something publicised in the media that creates a lot of attention, causing other people to imitate in order to gain the same level of attention. 3 of 11 The Male Gaze Laura Mulvey 4 of 11 Moral Panics Stanley Cohen 5 of 11 Preferred Readings and encoding and decoding texts Stuart Hall 6 of 11 Enigma and Action codes Ronald Barthes 7 of 11 Challenging or reconfirming identity Gauntlett 8 of 11 Voyeurism A person receives sexual gratification from witnessing others'' sexual behaviour 9 of 11 Gender as a performance Judith Butler 10 of 11 Equilibrium Theory Tordorov 11 of 11
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