Media Terminology

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Cultivation Theory
How people's attitudes and beliefs are impacted by the media, rather than just behaviours.
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Desensitisation Theory
So much violence shown in the media, people have less of an emotional impact to violence and feel less sensitive towards it.
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Copy Cat Theory
Something publicised in the media that creates a lot of attention, causing other people to imitate in order to gain the same level of attention.
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The Male Gaze
Laura Mulvey
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Moral Panics
Stanley Cohen
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Preferred Readings and encoding and decoding texts
Stuart Hall
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Enigma and Action codes
Ronald Barthes
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Challenging or reconfirming identity
Gauntlett
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Voyeurism
A person receives sexual gratification from witnessing others'' sexual behaviour
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Gender as a performance
Judith Butler
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Equilibrium Theory
Tordorov
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Card 2

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So much violence shown in the media, people have less of an emotional impact to violence and feel less sensitive towards it.

Back

Desensitisation Theory

Card 3

Front

Something publicised in the media that creates a lot of attention, causing other people to imitate in order to gain the same level of attention.

Back

Preview of the back of card 3

Card 4

Front

Laura Mulvey

Back

Preview of the back of card 4

Card 5

Front

Stanley Cohen

Back

Preview of the back of card 5
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