Media Terminology 4.5 / 5 based on 3 ratings ? Media StudiesMedia TermsGCSEWJEC Created by: dmaibaumCreated on: 21-03-16 13:58 Intertextual Reference When a media text references another ( e.g. Family Guy referenceing Star Wars) 1 of 27 Mise-En-Scene Everything within the frame 2 of 27 Proxemics Where objects/characters are placed within the frame 3 of 27 Enigma Codes Puzzles or things that make audiences ask questions 4 of 27 Uses and Gratifications Reasons why audiences may use/watch a text -Personal relationships/ Personal identity/ Surveillance/ Diversion/Entertainment 5 of 27 SYMBOLIC PROPS Connotations of the genre/creates expectations 6 of 27 KEY ICONOGRAPHY Connotations of the genre/creates expectations 7 of 27 MODE OF ADDRESS Direct = creates connections with audience/indirect creates enigma ( what are they looking at?) 8 of 27 WEBSITE So audience can get further information/engages them with the film 9 of 27 CINEMATIC EXHIBITION FORMATS (IMAX/3D USP , a way to attract an audience shows high production values 10 of 27 TAGLINE Gives clues to the narrative/ indicates genre/creates enigma, 11 of 27 REPRESENTATION REPRESENTATION Masculine/Feminine/ Stereotypes/Non stereotypical (A way to attract certain audiences) 12 of 27 RELEASE DATE Creates anticipation/ Gratifies audience need for surveillance 13 of 27 INSTITUTIONAL LOGOS (e.g. Universal) Indicates High budget film, another way to attract an audience 14 of 27 UNIVERSAL ACCREDITATION ( U,12,18 ETC) Indicates who the target audience is 15 of 27 ENIGMA CODES Makes audience ask questions, engages them, a way to attract an audience 16 of 27 ACTION CODES Makes the audience have assumptions of the film (e.g. someone with a gun) 17 of 27 MAIN IMAGE Indicates genre/identifies protagonist/character types/gives clues to the narrative etc 18 of 27 PROPP CHARACTER TYPES Makes audience have certain expectations of the characters' role in the film 19 of 27 PROTAGONIST Audience may be able to identify with them ( Uses+ Gratifications) 20 of 27 CREDIT BLOCK Offers audience surveillance/ Info of who is in the film/who has created. Creates expectations 21 of 27 MISE EN SCENE (Everything within the scene) Establishes genre/narrative/ creates expectations/anticipation 22 of 27 STAR RATING USP Gives the film credibility, a way to attract an audience. 23 of 27 TYPOGRAPHY Serif = Sophistication/ Sans Serif/ Formal/ Decorative – Indicates the genre 24 of 27 ENDORSEMENT / DIRECTOR Attracts fans of the director, may indicate the genre, or create expectations 25 of 27 GENERIC CONVENTIONS ( Conform/Subvert) S T I N C – Used to define genre and attract audiences/ fans of the genre/ meets or challenges audience expectations 26 of 27 STARS/ACTORS Attracts fans of the actor / may define the genre (e.g. Will Farell) 27 of 27
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