Media Terminology

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  • Created by: dmaibaum
  • Created on: 21-03-16 13:58
Intertextual Reference
When a media text references another ( e.g. Family Guy referenceing Star Wars)
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Mise-En-Scene
Everything within the frame
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Proxemics
Where objects/characters are placed within the frame
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Enigma Codes
Puzzles or things that make audiences ask questions
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Uses and Gratifications
Reasons why audiences may use/watch a text -Personal relationships/ Personal identity/ Surveillance/ Diversion/Entertainment
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SYMBOLIC PROPS
Connotations of the genre/creates expectations
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KEY ICONOGRAPHY
Connotations of the genre/creates expectations
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MODE OF ADDRESS
Direct = creates connections with audience/indirect creates enigma ( what are they looking at?)
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WEBSITE
So audience can get further information/engages them with the film
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CINEMATIC EXHIBITION FORMATS (IMAX/3D
USP , a way to attract an audience shows high production values
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TAGLINE
Gives clues to the narrative/ indicates genre/creates enigma,
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REPRESENTATION
REPRESENTATION Masculine/Feminine/ Stereotypes/Non stereotypical (A way to attract certain audiences)
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RELEASE DATE
Creates anticipation/ Gratifies audience need for surveillance
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INSTITUTIONAL LOGOS
(e.g. Universal) Indicates High budget film, another way to attract an audience
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UNIVERSAL ACCREDITATION ( U,12,18 ETC)
Indicates who the target audience is
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ENIGMA CODES
Makes audience ask questions, engages them, a way to attract an audience
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ACTION CODES
Makes the audience have assumptions of the film (e.g. someone with a gun)
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MAIN IMAGE
Indicates genre/identifies protagonist/character types/gives clues to the narrative etc
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PROPP CHARACTER TYPES
Makes audience have certain expectations of the characters' role in the film
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PROTAGONIST
Audience may be able to identify with them ( Uses+ Gratifications)
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CREDIT BLOCK
Offers audience surveillance/ Info of who is in the film/who has created. Creates expectations
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MISE EN SCENE (Everything within the scene)
Establishes genre/narrative/ creates expectations/anticipation
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STAR RATING
USP Gives the film credibility, a way to attract an audience.
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TYPOGRAPHY
Serif = Sophistication/ Sans Serif/ Formal/ Decorative – Indicates the genre
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ENDORSEMENT / DIRECTOR
Attracts fans of the director, may indicate the genre, or create expectations
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GENERIC CONVENTIONS ( Conform/Subvert)
S T I N C – Used to define genre and attract audiences/ fans of the genre/ meets or challenges audience expectations
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STARS/ACTORS
Attracts fans of the actor / may define the genre (e.g. Will Farell)
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Other cards in this set

Card 2

Front

Everything within the frame

Back

Mise-En-Scene

Card 3

Front

Where objects/characters are placed within the frame

Back

Preview of the back of card 3

Card 4

Front

Puzzles or things that make audiences ask questions

Back

Preview of the back of card 4

Card 5

Front

Reasons why audiences may use/watch a text -Personal relationships/ Personal identity/ Surveillance/ Diversion/Entertainment

Back

Preview of the back of card 5
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